David C Skul is an Internet Marketing Specialist and Technology Consultant with over 20 years of entrepreneurial experience in new media marketing, web based technology, network systems technology and business technology development and solutions.
Excellent inaugural interview with Boston Lawyer, Dave Barrett, describing the value of social media assets to lawyers. Client referrals, growing networks of colleagues, building relationship capital. http://tiny.cc/5G8K1
Gina F. Rubel Esq. is President and CEO of Furia Rubel Communications Inc. In a recent blogpost on Law.com, she commented that 'whilst there are many benefits to social media engagement if used and managed properly, it can also be very important to understand your firm's corporate culture and whether it maintains a social media policy.'
Legal implications and best practice when using social media
Before you launch social media assets to your website, make sure you have thought about the legal aspects. While many social media tools are useful, they sometimes solicit personal details or user generated content. Managing these details can be straightforward as long as you must make clear to your users what you are and are not responsible for.
Make sure you have the following on your site:
All lawyers who are implementing their own social media assets should be knowledgeable about the implications that can bring benefits as well as risks. What are those risks? They are few but nevertheless worth being aware of. They appear when there is a poor understanding between virality and open commons, as well as the essential quality of relationship management of your brand, consumer perception and risk efficiencies. A well implemented strategy can effect a minimisation of risks and leverage the optimal nature of virtual media.
Social media networks harness the power of the web in an interactive way, allowing for more “eyeball” opportunity from consumers. The Pew Research Center have compiled data that suggests the percentage of adults who have profiles on at least one social-networking site has dramatically risen to 35 percent and growing, from only 8 percent in 2005.