All lawyers who are implementing their own social media assets should be knowledgeable about the implications that can bring benefits as well as risks. What are those risks? They are few but nevertheless worth being aware of. They appear when there is a poor understanding between virality and open commons, as well as the essential quality of relationship management of your brand, consumer perception and risk efficiencies. A well implemented strategy can effect a minimisation of risks and leverage the optimal nature of virtual media.